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The Royal Standard
Santa Cruz Beach Towel
Lighten your carrying load with a microfiber beach towel by The Royal Standard, a lighter and more compact alternative to traditional terry cloth beach towels!
Ultra thin & compact easy to pack and stack
Sand shakes off easily - the perfect sand free beach towel
Quick dry - much faster than a standard cotton towel and won't collect damp smells
Super absorbentmicrofiberdries more quickly
Generously oversized and versatile as a beach towel or picnic blanket
Size 34" x 70"
We are a fun, unique, eclectic, yet high-end boutique located in beautiful downtown Greenville, South Carolina. Our name is due to the fact that we specialize in things related to life on the water, whether that be visiting an exotic beach on vacation, the nearest lake or a swimming pool in the backyard. We carry beautiful dresses, cover ups, and lots of swimwear, and everything in between, like sunscreen, beach bags and flip flops.
We bring the hottest brands to our collection, like Boys + Arrows, L*Space and Solid & Striped, yet we carry brands that are always classic, like Tory Burch, Seafolly, Miraclesuits and Tara Grinna Swimwear. We also carry Draper James, the lifestyle brand created by Reese Witherspoon. We truly have something for everyone. Not only is our selection amazing, our staff is equally as impressive with their attentive, friendly and caring service.
We understand finding a swimsuit may be difficult for some, and we try our best to make our customers feel welcome and comfortable, no matter their size or budget. So, please come see us if you are local or visiting the Greenville area. We are right on Main Street (hence the other part of our name.)